Tech Column 2
While it’s self evident, it hadn’t dawned on me until recently that consumers of digital information are highly niched and want to be able to buffer, or hold, information until they are ready to process it. Traditional mass media vehicles such as newspapers, television and radio are learning how to set aside their content for later consumption. Buffering is an aspect of convenience that consumers have come to expect. For nearly twenty years I have hosted a three hour blues/ Americana radio program. By ‘podcasting’ Pacific Street Blues at www.podomatic.com listeners can tune in whenever they want as well as download the podcast for increased portability. No longer are consumers necessarily tied to the radio for a specific program at a specific time. It’s the same with newspapers. While the Omaha World Herald requires you to register in order to get full access to their content, The Wall Street Journal, for example, require readers to pay a fee for full access to their content. I recently signed up for access to ‘The Newcastle Evening Chronicle” on-line newspaper to read about events and stories in faraway Newcastle Upon Tyne, England. That they are able to get nearly $15 a month is incredible. So I get what I want, when I want it – interesting.
Another example of fantastic technology is a website, ‘www.tuned.mobi.com.’ Interestingly I haven’t been able to get the site to come up on anything other than a cellular telephone. The PC version is http://www.radiofeeds.co.uk/pda/ . This site allows listeners to tune into radio stations throughout the English speaking world including; Ireland, The United Kingdom, Australia and the United States. Admittedly there’s no longer any special with listening to radio throughout the world on the internet. Between ‘towered’ radio and internet only radio there are literally tens of thousands of choices. BUT, driving to work this morning I listened to Shannonside Northern Radio from Roscommon, Ireland (about midway between Dublin and Galway). The good news is that commercial Irish radio is as mundane as commercial American radio although news briefs on the lottery, a lorry wreck and Mrs. Fitzgerald’s broken fence was interesting. More so than music programming, I find call-in or talk radio the most interesting.
While not for everyone, another awesome music site for fan’s of rock music golden period is www.WolfgangsVault.com. The site is home to legendary rock promoter’s Bill Graham’s legacy and host live tapes from concerts he promoted as well as many of the now nearly mythical ‘King Biscuit Flower Hour’ series and a country music series called, ‘Silver Eagle.’ This is truly an amazing site which includes ‘Bitches Brew’ era recordings from Mile Davis, Led Zeppelin shows from 1969, Lou Reed concerts from ’73 to ’86, Vintage era Pink Floyd and more. There are interviews as well as original articles from ‘Cream Magazine’ as well as contemporary articles on today’s music. Listener’s are required to register and downloads of select concerts are also available. From obscure Yardbirds recordings to the band Kansas live at Omaha’s Civic Auditorium (July 21, 1982) – this site is a gold mine for musical exploration. There are rare and authorized merchandise, links to EBay auctions and an adjunct to look-up pending concert dates. This site has limited ability to broadcast on cellphones.
Wolfgang’s Vault now includes a vanguard music site called, ‘Daytrotter.’ In addition to editorial content regarding modern bands the site includes more than 800 songs that can be streamed or downloaded for use on your PC or portable listening device. The music you want, when you want it and at a price that’s hard to argue with (free).
What’s clear in all this is that using ‘free’ music as bait to build on-line traffic is not going to wane anytime in the near future. Much like the demise of CDs, one wonders if giving away music is wise. As CD stores have learned, if the perceived value of solid goods is eroded, if music becomes a commodity, then the value of “music” plummets. The increased niche listening habits coupled with the lowered perceived value seems to be spurring local music hubs.
Monday, April 28, 2008
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1 comment:
"The increased niche listening habits coupled with the lowered perceived value seems to be spurring local music hubs."
And hopefully spurring local music hubs will stimulate CD sales.
I know times have never been better for the ability to experience new (to us) artists and music.
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